Fantom Click Case Study

Boosting the SEO Strength of your weak Old PR 1 Guest Posts

With just a $240 one-off for the Fantom PRO package, in 45 days, an old weak page rank 1 guest post with zero traffic became the best link to the client’s landing page.

Advanced Link Building Solutions - Fantom Click logo

The Initial Challenge​ and Boosted Guest Post Background

In early April 2024, a guest post on topic of online casino bonuses in Spanish language was published on an average DR30+ news portal.

  • Niche: Online Casino Affiliate Industry
  • Language: Spanish
  • Geo: South America
  • Targeted Topic: Online Casino Bonuses
  • Publishing Date: Early April
  • SEO Authority: None 
  • SEO Value: Minimal
  • Paid guest post price: $300
  • Dormant period: after publication, the article had 4 months of zero engagement
  • SEO Authority  Metrics:
    • Zero referring domains
    • Zero organic keywords & impressions
    • Zero social shares and social traffic
    • Micro 0.8 UR / page rank

Just one more bland backlink in a sea of the same bland backlinks.

Enter Fantom Click Advanced Link Building Solution

In 45+ days, and for a one-off investment of $240 for one slot of the Fantom PRO package, this link became the best link to the client’s landing page

Ahrefs site explorer 1001 vs 1 septembar 2025-01-10 at 0936382x

The Fantom Click - Backlink SEO Strength Boosting Solution​

Fantom Click boosts your fresh or old backlinks, published Parasite SEO / PR articles, or website landing pages by recreating the engagement patterns that naturally occur when content becomes genuinely popular.

Our process generates three key content quality SEO authority signals: a list of user GA4 engagement metrics, social network activities at scale and strategically created backlinks.

Key Action Steps

  1. Social media signals:
    Sharing targeted guest posts on several social networks and then combined deployment of social engagement signals and social traffic.

  2. Advanced link building setup:
    A combination of 2nd tier, pillow and normal backlink types was deployed to boost UR and topical authority.

  3. KW-targeted organic traffic:
    Top-of-the-industry organic traffic via GEO-targeted keywords was increasing engagement metrics via GA4 and CTR measured by Google Search Console, as well as topical content relevancy.

  4. SEO and engagement-friendly referral visits:
    Trickling referral visits from the boosted guest posts to the project/client landing page further enhances the SEO strength of both the boosted guest post and the landing page.

Results After 45 Days of Fantom PRO Campaign

Improvements in Tracked SEO Metrics

  • Organic Keywords increase: From 0 to ranking for 5 (+5)
  • Organic Traffic increase: From 0 to 1 (+1)
  • URL Rating (UR) increase: From 1 to 22 (+21)
  • Referring domains: Increased from 0 to 514 (by Ahrefs) (+514)

Keyword Rankings Improvements

Even as just a secondary goal of the Fantom campaigns, within 45 days, the boosted guest post began ranking for high-value commercial keywords in the competitive casino niche.

Several keywords reached the top 5 positions, transforming the article from “never-to-be-seen content” to raking on the first page of SERPs for some premium online casino keywords.

rankings kw change graph
guest post boost rankings growth

Social Media Signals

Our carefully orchestrated social signal deployment created authentic engagement patterns across multiple platforms, mimicking natural quality content.

This social proof not only enhanced the content’s perceived value but also contributed to improved ranking stability.

social media signals

Overall Impact of Fantom Click Solution

Overall Impact of Fantom Click Solution

  • Enhanced Link Authority Flow
  • Transformed a weak PR1 backlink into a powerful PR21 authority source, significantly increasing the “link juice” flowing to the target landing page
  • Created a sustainable authority transfer channel that continues strengthening the landing page’s overall SEO profile
  • Established natural authority signals that search engines recognize and value

Improved Content Ecosystem

  • Elevated content relevancy through strategic user engagement, making the link more valuable in Google’s eyes
  • Generated authentic referral traffic that validates the backlink’s quality to search engines
  • Created topical authority signals that strengthen the relationship between the guest post and the landing page

Measurable Performance Gains

  • Boosted the landing page’s ability to rank for competitive commercial keywords through enhanced link value
  • Established genuine user engagement metrics that signal content quality to search engines
  • Built a natural traffic pattern that makes the link relationship appear more authentic and valuable

Long-term Strategic Value

  • Turned a dormant content investment into an active SEO asset that continues delivering value
  • Created a sustainable authority building framework that grows stronger over time
  • Established multiple positive ranking signals that compound in effectiveness



Note:

While specific Google Analytics and Search Console data is protected under NDA, our comprehensive tracking demonstrated significant improvements across all key ranking factors and engagement metrics.

Key Takeaways

  1. Multiple Guest Posts are Being Boosted simultaneously:
    One link, no matter how strong, rarely can move mountains in the Online Gambling industry.
    But 5 or 10 boosted links with UR 20+ and organic traffic and keywords, all pointing to the same landing…

  2. Cost-Effective Revival:
    With an investment of $240, a previously inactive $300-$800 guest post was transformed into a valuable SEO asset.

  3. Rapid Improvement:
    Significant gains in SEO metrics were achieved in just 30 days, with potential for continued growth.

  4. Long-Term Value:
    The campaign set the foundation for ongoing organic growth through the gradual indexation of created backlinks.

  5. SEO Strength Amplification:
    The guest post evolved from zero SEO strength to becoming a top-performing backlink for the client’s site.

  6. Competitive Edge:
    The revitalized backlink now funnel multiplied SEO value and authority and content topical relevancly via competitive keywords in its niche.

Future Outlook and Options

The success of this campaign suggests the potential for further improvements.

Options include:

  • Continuing with PRO or Basic monthly campaigns
  • Transitioning to a maintenance package for sustained growth
  • Leveraging the natural “drip” effect of gradual link indexation
This case study demonstrates the power of strategic SEO interventions in breathing new life into underperforming content assets, turning sunk costs into valuable, ranking-boosting backlinks.

You Build Them, We’ll Boost Them.​​

Fantom Click is the brainchild of a team of SEO industry veterans with over a decade of experience in large-scale white label and client-focused link building.
Our team led an agency in-house team of 75 full-time link builders and 40+ part-time content writers who, at its peak, were building 1,400+ manually outreached guest posts monthly.
Fantom’s foundation stems from the development of our three widely-used SEO SaaS tools, specializing in backlink prospecting, management, and SEO link building reporting. Managing these tools provided us with deep insights into global link building challenges and inspired us to deliver a solution for those problems with Fantom.

Unlock the Full Potential of Your Backlink Portfolio and Link Building Strategy

WITHOUT FANTOM:

  • Constant chase for new links
  • High cost for minimal gains
  • Risk of toxic link acquisition
  • Difficulty showing quick results
  • Quality vs. quantity trade-off

WITH FANTOM:

  • Enhance existing backlink power
  • Maximize ROI on current investments
  • Focus on legitimate link improvement
  • Measurable improvements in 30 days
  • Scalable quality enhancement

The final result is a measurably improved SEO performance of your landing pages and a significantly increased ROI of your link building campaigns.

Future-Proof Your SEO — While competitors chase new links, your enhanced backlinks mature into potent SEO assets, creating an ever-widening authority gap they can’t close.

Fantom isn’t a substitute for link building — it’s a powerful complement. Use it alongside your standard campaigns to progressively amplify your entire backlink portfolio, enhancing the value of each link over time.

FAQ

Our platform optimizes five key authority signals that search engines value:

  1. Organic Traffic & Engagement: We deliver targeted organic visitors through selected keywords, improving SERP CTR and user engagement metrics visible in GA4 and GSC.
  2. Social Proof: Natural social signals and engagement distributed across relevant platforms to validate content quality.
  3. Strategic Support Links: Carefully structured backlink architecture that enhances both the guest post and target page authority.
  4. Referral Traffic: A portion of engaged visitors naturally flows to your target page, creating valuable referral signals.
  5. Content Relevance: Enhanced topical relevancy through user behavior patterns and engagement metrics.

Based on our case studies, clients typically see:

  • Initial improvements within 24-48 hours (traffic and engagement metrics)
  • Significant authority gains within 30-45 days
  • Sustainable ranking improvements for commercial keywords
  • Enhanced link value that compounds over time

Our Spanish casino case study showed URL Rating improvement from 0 to 14 and multiple page-one rankings within 45 days.

Unlike basic link building services, we provide a comprehensive SEO authority building system:

  • Full transparency through GA4, GSC, and Ahrefs
  • Natural, sustained growth patterns
  • Multiple, interconnected authority signals
  • Long-term value creation versus short-term metrics

Absolutely. We use only white-hat techniques that align with Google’s quality guidelines:

  • Real human behavior patterns
  • Genuine engagement metrics
  • Natural growth velocity
  • Transparent analytics tracking

The result is sustainable authority building that enhances rather than risks your SEO profile.

Yes, our Maintenance Package provides continued enhancement through:

  • Monthly traffic and engagement signals
  • Ongoing social proof building
  • Strategic backlink development
  • Regular performance monitoring

We recommend a minimum 4-month commitment to achieve optimal results.